“We were able to increase lead generation on our website by about 300%. Here’s the impact the chatbot had on the dealership’s bottom line, according to their marketing manager Tobias Wamser: The Volvo dealership’s chatbot provides instant price quotes to website visitors. More and more, potential car buyers visit dealership websites to research prices, so the company placed a marketing chatbot with an integrated Typeform survey on their site to provide an instant, totally customized price quote based on visitors’ input. One of the coolest examples of chatbot marketing that we’ve seen comes from Volvo Cars Amberg, a German car dealership. How a Volvo dealership uses bots to provide custom quotes Chatbot marketing examples in the wildĬhatbot technology has advanced to a stage where they can easily replace traditional web forms on your site and offer users a simpler way to get in touch with you. Trigger nurture and upsell messages via chatbots. For customers, let them know about new features and connect them to the Sales reps if they’re interested in upgrading. If you offer free trials, bots can offer help to users who haven’t completed their setup and check in with people whose trials are about to end. Our chatbots can invite leads to book meetings directly. Use your chatbot to instantly qualify and book a call with your sales team. Visitors who spend time on your pricing page or click the “Get more info” button likely have a serious interest in your product. Send high-intent leads directly to sales.For instance, encourage a first-time visitor to sign up for your newsletter but nudge return visitors to book a demo. Use these details plus those gathered from data enrichment tools to segment your users and personalize their next steps. Bots can then ask further questions to collect basic qualification details like email and company size. Use your marketing chatbots to show website visitors a simple prompt – like “Let us know if you have any questions” – or even a welcome video to open up the door for conversation. Here are the key aspects of digital marketing channels that chatbots can automate: They’ll keep your marketing engine going when your team members are unavailable and save them time when they’re hard at work. The beauty of chatbots is that they’re constantly running. Or if you want it to appear to visitors who aren’t signed in and have been viewing your pricing page for longer than 30 seconds, you can do that, too. So, for example, if you want your bot to only appear to website visitors who aren’t signed in, you can do that. They send your leads and potential customers the exact messages you want them to see based on rules you define. Messenger chatbots aren’t powered by a human, they are built by one. Just like how you can use marketing chatbots to answer support questions, you can use chatbots to start conversations with website visitors, qualify leads, and even upsell customers. Using chatbots in marketing strategies allows companies to qualify and engage with leads at all hours and at any capacity regardless of whether or not your marketing and sales team are online. What is chatbot marketing?Ĭhatbot marketing is a marketing technique that employs computer programs to automate interactions with prospects and customers, either on your website or in your app, for the purpose of generating sales. Here’s an in-depth look at how they can be used to engage visitors browsing on your website and turn them into leads for your sales team. But how do you staff live chat for your marketing without ballooning your headcount? By using marketing chatbots. So, if you’re looking for ways to make your marketing strategy more effective, live chat is the way to go. Website visitors are 82% more likely to convert to customers if they’ve chatted with you first. With the right setup, a chatbot can power your marketing as well so you never miss a lead. You might think chatbots are only for customer support, but using them to answer your customers’ questions is just one way to leverage chatbots.
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